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First Impression … The Lasting One

Web surfers are more likely to do business with a company that they consider as being professional. This is often judged by the appearance (look and feel) and usability (easy navigation) of the website. It is important to realize that in most cases your company’s website is the first impression a potential customer has of your company. It is therefore critical that your web application is professional, functional, and user-friendly. A well designed website brings credibility and demonstrates expertise.


Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of your website by increasing its visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO) (see below), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages which is free. Free or organic search engine marketing, or SEO, uses on-page and off-page strategies to help search engines better understand the relative importance of you website's pages.


Website Promotion

The explosive growth of the internet worldwide and the growing Internet savvy population forces companies to adapt and rethink their conventional business strategy. More and more companies (and so should you) are allocating larger portions of their advertising dollars to website marketing and promotion. CSL Solutions knows that every business has its own specific needs when it comes to using the Internet as a marketing tool.

Having a website is of little value to you if nobody can find you in the search engines. Achieving a good return on your online investment depends on how wise you spend your website marketing budget. Hits on your website may not be enough if you have a low conversion rate. CSL Solutions understands that you need to attract visitors that will actually buy your products or will do business with you. Obtaining high search engine rankings for the right search phrases equate to more relevant website traffic, potential clients and business.

Search engine optimization (SEO) which adjusts or rewrites website content to achieve a higher ranking in search engine results pages. Free or organic search engine marketing, or SEO, uses on-page and off-page strategies to help search engines better understand the relative importance of you website's pages.


Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blog posts, news, white papers, e-books, video, infographics, case studies, how-to guides, question and answer articles, photos, etc. Capture your audience's attention with shareable content that speaks to them. This will built brand awareness, customer loyalty, interaction and subsequent sales.

So why choose anyone else? Contact CSL Solutions in Richmond, VA today for a no-obligation consultation to discuss how we can help you to be successful on the web by using Web Marketing. Fill in the contact us form (preferred) or send us an email to info@cslsolutions.net or call (804) 252-5693.