First Impression … The Lasting One! Web surfers are more likely to do business with a company that they consider as being professional. This is often judged by the appearance (look and feel) and usability (easy navigation) of the website. It is therefore critical that your website is professional, functional, and user-friendly to establish credibility.
The explosive growth of the internet and the growing Internet savvy population forces companies to adapt and rethink their conventional marketing strategy. You should allocate a larger portion of your dollars to website marketing. Having a website is of little value to you if nobody can find you online. Achieving a good return on your website investment depends on your online visibilty (presence). CSL Solutions understands that you need to attract visitors that will actually buy your products.
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of your website by increasing its visibility in search engine results pages through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages which is free. Free or organic search engine marketing uses on-page and off-page strategies to help search engines better understand the relative importance of you website's pages.
Social Media Marketing
In today’s digital-centric world, simply having a website, even with a good ranking, may not be enough. If your business isn’t utilizing social media marketing, then you’re missing out on a huge opportunity to promote your business and improve the visibility of your brand. A successful social media connects you with the right prospects and customers on the proper social media platform such as: Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+.
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blog posts, news, white papers, e-books, video, infographics, case studies, how-to guides, question and answer articles, photos, etc. Capture your audience's attention with shareable content that speaks to them. This will built brand awareness, customer loyalty, interaction and subsequent sales.
Contact CSL Solutions today for a no-obligation consultation to discuss how we can help you to be successful on the web by using Web Marketing. Fill in the contact us form (preferred) or call sales at (910) 512-6666.